Improve Your Employer Brand Using Employer Review Sites

So, we compiled this list of the top 10 you should monitor to improve your employer brand for long-term success. Another good place to start is by requesting that members of your HR and marketing teams write reviews. Members of these departments already have a good understanding of the importance of uss express reviews and are likely willing to leave honest reviews that highlight your organization’s strong points. Some review sites don’t rely so heavily on employee reviews; instead, they do their own checks to see how a company stacks up against the competition.

  • Reviews sites like the ones listed below are seen as a more trusted resource because of the feedback and insights they provide albeit anonymous by candidates, employees and peers.
  • Make sure you are using an anonymous site, be fair and not emotional when posting reviews, remember this is not a time to call out individuals and report on positives and negatives equally.
  • Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.
  • Professionals anonymously communicate in private company channels and openly with users across industries.
  • Glassdoor is a well-known employer review site that has built a database of 8+ million company reviews, leadership/management ratings, salary reports, job interview tips, employee benefits reports, and workplace insights.
  • Stick to your messaging and showcase areas that make your company stand out among employers.

After establishing who will take ownership of the management of employer review sites, claim your profiles. This can be done at no cost by verifying the profile as an employer and creating an employer account to edit and manage the profile. This is a resource for job candidates, but it asks business owners to do the work and certify their business to compare with other companies. Employees are surveyed, and then the business owner provides information to round out the profile.

Top 5 Employer Review Sites

That’s because the application, interviewing, and onboarding process is still fresh in their minds and they recently chose your organisation as their new employer. Work Advisor is a very easy to use website that has company overviews as well as company reviews, so that you can decide whether the company is the right choice for you.

This allows potential hires to know what to expect in the interview process and it takes a bit of the edge off. At PeopleScout, we are inspired to find, deliver and engage the best talent around the world. It also has to be pointed out that people who are happy and satisfied in their roles will not always feel the need to shout the praises of their employer from the rooftops. In many cases, this will help to break the deadlock if you are faced with the prospect of picking between two or more employers that, on paper, are very difficult to distinguish. If you are even considering the concept of unconscious bias when browsing for a new job, then you are already ahead of the curve. For example, when interviewing for a job, you might find that you are unconsciously put at ease because the existing team members are all like you in some way.

Employer Reviews On Glassdoor

So, if you’re looking to enhance your employer brand, start by focusing on employer reputation. This includes actively monitoring and manage your employer reputation on company review platforms. Glassdoor is probably the most well-known company review website. Encourage your current and former employees to write reviews for these employer review sites. Create a free InHerSight account to get unlimited access to top companies lists, anonymous employer reviews, articles, career advice, daily job matches, and our growing community of professional women. Because there are a variety of employer review sites out there, it can be hard to keep track of them all.

employer review sites

These company review sites should actually be a big part of your job search, especially if you’re looking for a career or a job you’ll stay with for a long time. Additionally, about 2 in 3 used to research benefits and salary either before or during the hiring process – which, contrary to popular belief, is actually the primary reason job seekers actually visit review sites . Equally, savvy jobseekers around the world are relying on social media, particularly on employer review sites for information about their prospective employers. Review sites have come a long way from merely providing disgruntled employees and rejected jobseekers with a place to vent and publicly air their grievances. In the last few years, these sites have matured to be reliable sources of “insider” information for candidates looking to join an organisation. Creating and maintaining a positive and enduring employer brand takes time and effort, but it’s worth it in the long run. The good news is that there are many steps companies can take to improve their employer brand.


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